Privacy Policy

Last Updated May 26, 2010

Pocket Tales turns reading books into a game for kids and their friends. With a focus on developing a lifelong passion for reading, Pocket Tales is committed to providing a fun, safe, and educational website for all users. We are dedicated to safeguarding any and all personal information we collect from our users. We work very hard to ensure our privacy policy and our information practices adhere to the United States Children's Online Privacy Protection Act.

To help ensure an exceptional online experience for our users, we provide you with this Privacy Policy that describes the information practices of the Pocket Tales website (www.pockettales.com), including how we collect, use and disclose personal information.

1.Information We Collect

During the initial registration process, Pocket Tales collects a parent/guardian's email address, the child's account name, the child's password, and the child’s birthday. The Pocket Tales website does not condition a child's participation in an online activity on the child providing more personal information than is reasonably necessary for that activity.

The Pocket Tales website requires child users to provide a parent's valid email address in order to register on the website. We use this information to send the parent a message that can be used to activate the Pocket Tales account, to notify the parent about our privacy practices, to send the parent communications either about the parent’s and child’s Pocket Tales accounts or about features of our Web site, and for the other purposes described in this Privacy Policy. This email address is correlated with the account user name.

For some of our online activities - such as writing reviews, editing a profile or participating in surveys - we may ask users to provide information that is not personally identifiable, such as a visitor's favorite book or author. Users are NOT able to chat online through our website, and we take measures to ensure users cannot communicate personal information through site features. We may offer blogs or other Public Forums (as defined in the Terms of Use governing the website (the "Terms of Use")), as well as other features in which you may provide us with Submissions (as defined in the Terms of Use), but we take measures, including moderation, so that users cannot communicate personal information through these Public Forums. If you use a Public Forum on this website, and disclose personally identifiable information, you should be aware that such information could be read, collected or used by other users. We are not responsible for the personally identifiable information you choose to submit in these Public Forums.

Additionally, when visitors come to our site, we may passively collect certain non-personally identifiable computer information, such as the type of computer operating system (e.g., Windows XP or Mac OS), the user's IP Address, the web browser (e.g., Netscape, Internet Explorer) being used, the frequency with which guests visit various parts of our sites, and information regarding the Internet service provider, in order to make our sites more interesting and useful to you and for various purposes related to our business. We may collect this non-personally identifiable information through the use of software technologies such as unique identifiers or "cookies." Cookies are small text files that we place in visitors' computer browsers to store their preferences. If you turn cookies off, you won't have access to many features that make your Web experience smoother, and some of our services may not function properly.

2.How We Use, Store and Disclose the Information We Collect

In addition to the purposes described in Section 1, we may actively collect and use email addresses and user names to track usage and to ensure users are following the site's Terms of Use. In addition, we may use an email address and user name to ban a user temporarily or permanently from the Pocket Tales website if that user engages in inappropriate conduct on the site. We may also use email addresses and user names to enable parents to review any personally identifiable information (“PII”) that the children may have submitted to the Pocket Tales website and to provide notification regarding the site, such as any future amendments to this Privacy Policy. We also may use information in the aggregate to analyze site usage, as well as to offer products, programs, or services.

We may disclose information where we are required to do so by law, for example, in response to a court order or a subpoena, or where we disclose information to service providers or other group companies who provide support for the operations of our website and who do not use or disclose the information for any other purpose. To the extent permitted by applicable law, we also may disclose PII in response to a law enforcement agency's or other public agency's (including schools or children services) request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety or protect the safety of a child using our website, protect the security or integrity of our website, or enable us to take precautions against liability.

If we sell all or part of our business or make a sale or transfer of our assets or are otherwise involved in a merger or business transfer, we may transfer PII to a third party as part of that transaction, to the extent permitted by applicable law.

Finally, we may transfer PII and store it outside of the jurisdiction in which a member of Pocket Tales is located. Pocket Tales is operating from the United States of America, and the information we collect will be mainly processed and stored there.

3.Collection of Information for Third-Party Sites and Sponsors

We may, from time to time, partner with third-party companies and allow them to offer or promote products to our users (e.g. a publisher or bookseller who wishes to promote an upcoming new book release). In the event a partnership of this nature with a third-party company occurs, we will not provide these third-party companies with any personally identifiable information pertaining to Pocket Tales users.

4.Security

The security of your personal information is important to us. We have put in place appropriate electronic and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

5.Access to Information, and Objection to Information Collection and Retention

Please contact us as provided in Section 6 if you would like to access the PII that we have collected online from you or your child, correct factual errors in such information, request to have this information deleted, or request that we no longer collect or maintain such information.

Please be sure to include your email address and a telephone number where we can reach you. To protect you and your child's privacy and security, we will take reasonable steps to help verify your identity before granting you access to the personal information that we collect and maintain about you or your child.

6.Contact Us

If you have questions or wish to send us comments about this Privacy Policy, please send an e-mail with your questions or comments to privacy@pockettales.com or write us:

Pocket Tales
Attention Privacy Dept.
315 South 45th Street, Suite 3A
Philadelphia, PA 19143
United States of America

Please be assured that any personal information that you provide in communications to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you so request.